OUZO MATARELLI. WE HAVE A LOT TO TALK ABOUT.

OUZO MATARELLI. WE HAVE A LOT TO TALK ABOUT.

Ouzo Matarelli is a distinctive ouzo, which is why we've chosen to break away from the classic communication norms of the category. With the main message of our campaign being 'We have a lot to talk about,' Ouzo Matarelli reveals its unique character. To further emphasize this uniqueness, we created a custom interpretation of the traditional song 'Afousis,' with lyrics that are closely tied to the campaign’s core message.