SAILING TOGETHER TO THE FUTURE!

AN INNOVATIVE CAMPAIGN CAN GO A LONG WAY!

Aiming to increase awareness on a niche market sector for the Dutch shipbuilding company Royal IHC - one of the market leaders in ship manufacture for the dredging Industry - we designed an integrated digital campaign, based on “audience personas”. As a part of that campaign, we designed and developed a new website and a web application to help users select the right equipment and dredge vessel.
Our goal was to offer tailor-made content to every user, addressing different types of questions and needs, depending on the audience’s field of work, industry type and level of expertise.