THE "FAMOUS" GERMAN HUMOR
IS PUT TO WORK!

THIS CAMPAIGN SHOWS THAT GERMANS WILL ALWAYS TAKE THEIR WORK SERIOUSLY. SERIOUSLY.

The campaign aimed to communicate the undeniable german reliability to the vast audience, by using as a means what even Germans themselves admit to be their weakest trait: humor. After all, German jokes may be cold, but the Vaillant boilers are always hot.

CLIENT

THERMOGAS

TOUCHPOINTS

TVC

RADIO

DIGITAL

SOCIAL MEDIA

PROGRAMMATIC